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Do you often feel uncomfortable discussing money?

Let’s be honest, we live in a society where, for many of us, talking about money just isn’t ‘the ‘done’ thing’. Many business owners – and women in particular – can feel really uncomfortable discussing money.

And, if you’re a woman in business that can lead to some pretty stressful situations:

You might feel really hesitant about closing sales or feel like you have to apologise for your fees. You might knowingly undercharge or include too much in your packages.

I hear this all the time from clients – “I can’t charge more, my clients won’t pay it”, “I can’t go on holiday because I can’t afford the time off”, “I’ve undercharged on this project because it took longer than I thought”

Have they asked their clients to pay more? No.

Have they increased their fees so they can afford to take time off? No.

Have they told their client there was more work involved in the project than anticipated? No.

Because they don’t want to have what they think will be an awkward conversation with another person.

So what are they afraid of?

Most clients tell me they’re afraid of losing clients…but as long as you have marketing systems in place, you can find more clients can’t you? You found the ones you’re worried about upsetting.

There is usually an underlying need that causes this concern around discussing money – and for women, these emotions just simply cannot be ignored.

Being able to talk openly and honestly about money is a really important part of being able to grow your business and (primarily) to increase your fees so you can charge what you’re worth.

And it’s something that, in general, woman struggle much more with than men.

Men operate in a much more ‘linear’ way than women. They tend to focus simply on the transactional side of things. Business is business.

But for women it is always personal. It’s just who we are. It’s in our genetic make-up and we should embrace it.