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How can I move from charging by the hour to offering higher priced packages?

One of the biggest mistakes I made in my own first business, and I see other small business owners doing today, is charging clients by the hour.

Not only does this put an automatic cap on what you can earn in any given week (because there are a finite number of hours in a week) but I also find that, when working out their estimated income, a lot of business owners forget that, when you’re really trying to get a successful business going and regular money coming in, more than 50% of your time really needs to be spent on marketing so you can keep your pipeline full.

That’s 50% of your time that no-one is going to pay you for.

When I first speak with clients to set their 12-month and 90-day Bold Money Goals, I will often hear something like “ Well, I’m going to be charging £25 an hour and working a 40 hour week, so I’m expecting to earn 40 x 25 = £1,000 a week.”

Well, that’s all well and good if every single one of those hours are billable hours – in other words, as long as those 40 hours are packed, back-to-back with work your clients are paying you for.

But that’s never the case. Because where are those clients going to come from if you’re not spending any time marketing?

So, if we estimate that 50% of the time we should be marketing, then allow for admin (raising invoices, paying bills, sending out agreements, book-keeping etc.) you’re more likely looking at 22-23 money-producing hours per week.

And if you’re charging £25 an hour that works out more like £550 – £575 a week.

And that’s a) assuming you can fill every available hour with work and b) not taking into account people who don’t show up, people who don’t pay or pay late or those clients who you under-quoted so you’re going to have to charge them for less time than you actually gave them.

So what’s the answer?

Packages.

Stop charging by the hour and, instead, create fixed-price packages that your clients pay for either up-front or by way of a deposit then monthly instalments.

I can already hear the objections from here J but hear me out.

When you charge by the hour, you create 2 major problems for yourself that you just do not need to have:

  1. Potential clients will automatically compare your hourly rate to that charged by the next person who offers what you offer. They have no idea what differences exist between you both in terms of experience, qualifications or service delivery but they will think they are comparing apples with apples and they WILL make a judgement based on price – and that’s never good.
  2. You run the risk of people querying a) the number of hours or sessions it takes you to complete your service for them – they’ll have one eye on the number of hours/sessions they’re going to have to pay for and b) stopping using your services before they’ve had chance to see any real results.

Each of these can lead to you feeling like you have to justify what you’re charging or even revising your charges down if someone challenges you.

Creating a fixed price package and agreeing the pricing in advance, on the other hand, completely eliminates this problem. It also:

  • Makes your business more profitable because fixed-price packages bring in greater income per client
  • Frees up more of your time because you don’t need to work with as many people to reach your desired income goals
  • Creates greater cash flow even with a small list or small number of contacts
  • Keeps you from slipping into over-delivering and burning out
  • Focuses your business on creating extraordinary results for your clients, not on selling your time, which liberates you to enjoy your business and love your life
  • Means you become known as one of the best at what you do
  • Elevates your sense of self-worth and makes you feel fulfilled at a soul level
  • Keeps your business simple to run, which synergistically lowers the stress of running a business

So, have I convinced you yet?

No?

Back to those objections then – virtually everyone I work with starts off with some kind of objection towards creating packages, so I’ve put the most common 3 below with my advice. J

  1. I don’t know how long it’s going to take to solve a person’s problem – it could be 2 sessions (or hours), it could be 20. I can’t  say how long it will take until we start so it would be unethical to charge them for a full package if they don’t need it.

The point of having a package is that you take your client through a particular step-by-step process that you’ve designed with their best interests at heart (see my article on your Branded Signature System). Your ideal clients just want to know that if they work with you, they will experience the results they’re looking for.

That might be fixing their problem completely or it might just mean a significant improvement for them – depending on the services you offer.

Even if their problem is entirely ‘fixed’ by step 2 of your process, you will still take them through the rest of your package to make sure they get the best results they possibly can from working with you. Probably better than they could have imagined.

You are showing them, up front what your package consists of and what it costs, and that is what they are paying for. You have moved the focus away from the number of hours or sessions it takes and towards the results they want.

Do you really think someone is going to complain if you manage to completely fix their problem quicker than they were hoping for?

It just doesn’t happen that way when you offer packages instead of talking about hours/sessions.

  • My clients all have different needs, I can’t possibly create one package to suit all.

Yes you can.

When you have worked out exactly who your ideal client is (we use the Niche Breakthrough Secrets method) and the specific problem they are facing, you will see that there are commonalities across all those particular clients.

When you examine what you actually do with each client, you will see that there are things that you do, steps that you go through over and over again with every single one of those clients, and you will continue to go through with new clients that you enrol.

It is this that becomes your Branded Signature System.

Of course, if you want to add additional, bespoke items, sessions or bonuses for clients who have additional needs you can do that – and you can decide whether to charge a premium for that.

It’s your business, your decision.

The point is that the main package is in place for you to follow so that you become an absolute expert at delivering it and you have a basis to start from that is not based on your time – it is based on the results you want your clients to experience.

You know exactly what you’re going to do for your client and so do they.

  • I’ll lose the clients who pay me hourly if I switch to package only offerings.

No you won’t. Not all of them.

When you show them the process you are going to take them through and the results they can expect at the end of it, your ideal clients will jump at the chance to take you up on your offer.

And the ones who want to continue to pay hourly are free to go continue to do that with someone else.

My experience shows that the loss of those who want to continue paying by the hour is far outweighed, financially, by those who move to the new package.

And, let me tell you, the clients you take into your packages will be FAR better clients to work with – more committed to following your advice, more interested in doing their own additional research and more appreciative of your expertise – than hourly payers ever will be.

It’s just a fact.

If you’d like to learn, step-by-step, how to create lucrative premium packages that sell, join me in my Ignite Mastermind & Coaching programme at https://emmahague.leadpages.co/mastermind

How do I make my service more marketable?

I meet many business owners who offer a very broad range of services.

We tend to think that the more things we can ‘do’ for people, the more people we can help so the more clients we’ll get.

It’s why so many business owners spend thousands and thousands of pounds learning more skills, getting more qualifications, more letters after their name…but not earning any more money.

The real truth in business is ‘It ain’t what you do, it’s the way that you do it.’

I can tell you now, if you’re the owner of a service business, there are thousands of other people already offering what you offer. And that’s good. Because it means there is demand for it.

But I can also tell you that simply having a longer list of services than your competitor is NOT going to help you attract clients.

Take a look at your competitors websites – most of them are just a long list of the services they offer. And most of those are probably the same as the services you offer.

And here’s the thing – a lot of your potential clients, people visiting those websites, have not the foggiest idea what most of those services are or how they can help them with the problem they have.

I talk a lot about how specialising in a particular field is the key to Charging What You’re Worth, and if you’re going to grab the attention of your ideal clients it is absolutely crucial.

You need to switch your focus away from the service you offer and towards how you can help your ideal clients.

(Of course, to do this, you first need to know who your ideal clients are – we cover this is the Niche Breakthrough Secrets module of my Ignite Mastermind & Coaching programme but I’ve also written a number of articles about it). 🙂

So, to make your services more marketable, you need to think about the problem that your ideal clients have and how you can solve it for them in absolutely the best way possible.

This is how we go about creating your Signature System – a step-by-step process that is unique to you, that you take your clients through to get them from where they are now to where they want to be.

A process you can talk about with clarity and confidence, knowing that no-one else does this.

No-one.

Because you’ve designed it.

Having your own Branded Signature System (we give it a unique name) suddenly raises you automatically to expert status.

It gives you confidence that you can help your clients get the results they want, and it gives them confidence in you – because they can see you have a thought out process and can see how each of the steps is going to get them nearer to their goal.

It makes your service more ‘tangible’. It has suddenly become a ‘product’. And people are prepared to pay more for something they can ‘see’.

AND (this is huge) it completely eradicates the threat of competition – because your competitor are not offering what you’re offering. And that means no-one can compare you on price any more.

Once you’ve got your Branded Signature System set out, you can do all sorts with it:

  • you can create mini-products or services for each individual step
  • you can create a ‘premium’ version for people who want more of your time or BONUS treatments/services
  • you can lay out the steps on your website and in your marketing literature to show people exactly how you will help them get results
  • you can move current clients onto your new, improved package and increase your fees

Having a Branded Signature System really is the key to being able to make your services uber-marketable and being able to finally charge what you’re worth.

So how do you do it?

Well, our process uses a set of templates, worksheets and exercises to create, name and market your Branded Signature System but, to get started on your own these are the steps I would recommend:

  • Get crystal clear on your ideal client (niche) and exactly what the specific, urgent problem is that they have and you can help them solve
  • Starting from where they are now, think about what the very first thing you will do with them is, when you start working with them and write it down.
  • Now think of the 2nd thing you’ll do with them, after that initial step – and write it down
  • And the 3rd, 4th, 5th and so on until you finish at a point where you’ve completed your process with them.
  • Now you might end up with a ton of steps, and that’s fine for this exercise – but you need to start to group those steps together so you end up with 5 or 6 steps really. Certainly no more than 7 I would say.
  • Once you’ve got your 5 or 6 step process, go back through the steps and see what you could add to each step, that would not take more of your time but would really help your client get an amazing result.
  • Give your system a unique name based on the results your client will get from working with you
  • Start telling everyone about it!

I have yet to find a business that this does not work for.

Yes, virtually everyone I speak to (particularly therapists, healers, coaches and other business owners who really could help ‘anybody’) tells me this won’t work in their industry.

And yes, it absolutely does work for all industriesand all my clients.

Take a look at the entrepreneurial leaders in your sector. I’ll bet they’re known for being an expert in a particular area (not a jack of all trades) and I’ll bet they have their own branded signature system.

Done properly, your Branded Signature System will not only make you stand out from the crowd, it will give you the confidence you need to sell more and will create a whole new, simplified but lucrative structure for your business.

Meaning you get up every morning knowing what you need to be focused on doing that day.

You have clarity around the people you need to be meeting and the content you need to be providing for blog posts, articles, social media, lead generation magnets and more.

And you’ll have the renewed interest and motivation to research your new speciality that drives successful business owners forward, becoming true experts in their chosen field and creating unbelievable results for those lucky enough to work with them. 🙂

Join my Ignite Mastermind & Coaching Programme to create your very own Branded Signature System with me, become known as an expert in your field and start to charge what you’re really worth at https://emmahague.leadpages.co/mastermind

How Can I Attract My Ideal Clients (And Stop Attracting Time Vampires?)

Have you ever got talking to someone new and felt, after only a couple of meetings, like you’ve known them for years?

Like they’re just somehow ‘on your wave-length’? (There’s a scientific reason for that – they really are! We naturally attract the people to us who are on the same vibrational level. But that’s an article for another day!)

Have you ever noticed how you naturally resonate with the characters from certain books, films or songs? As though their story is one you’ve somehow lived yourself?

The same is true for your brand. Branding isn’t just about having a fancy logo to spark recognition.

It’s the emotional appeal you create to others – whether that’s with a logo, the way you speak or your physical presence.

Whether you like it or not, as an entrepreneur, you DO have a brand – even if you don’t know what it is!

As men and women who ARE our business, we naturally put across certain traits, values and language when we speak to our clients (and potential clients) – even if we don’t mean to!

And so it’s essential that you understand what you want your brand to be, what it stands for and how to get that across properly to people.

Ever feel like you’re not attracting your ideal clients? Ever wondered why?!

Maybe people are getting the wrong idea about you.

Some entrepreneurs try to avoid this problem altogether by being totally devoid of any personalisation – you see this a lot in online marketing where the aim is hands-off, recurring revenue generation.

Have a look at some of your competitors’ websites – I’ll bet you’ll find many are created from some kind of template and they can have a fairly impersonal, corporate feel to them.

Everything looks the same – same services listed, same stock photos, same red headlines, same red arrows, same font…it can be very difficult to work out the kind of people you’re dealing with and thus, many people who try to market purely online find it difficult to get the results they really want.

They lack that ‘know, like and trust’ factor that smaller business owners need to encourage people to engage with them.

Doing good work and being honest and reliable (which seen to be the go-to phrases for most business owners) are worthy characteristics. But let’s be realistic, it’s charisma and personality that make a person – and their business – succeed.

However, get it wrong and this can also be totally counter-productive. Because potential clients can get entirely the wrong idea about the kind of person you are from the marketing you do.

One of the reasons video is proving so successful when marketing on social media is that your potential clients can see you. They can hear how you speak, the kinds of words you use, your tone of voice.

You might find it really uncomfortable getting used to the idea of speaking to a virtual audience but think about it – if your personality, your approach and your voice are already out there, you know that people who still approach you really like YOU. And want to work with YOU.

Which is why when I work with clients on creating their authentic signature brand, I include the amazing power of archetypes.

It prevents potential clients being drawn in to marketing you might be producing that isn’t really ‘you’, and then finding out they’re dealing with someone completely different and backing off.

(Usually after you’ve spent a good amount of time ‘nurturing’ them while they decide whether they want to work with you or not (I call these ‘Time Vampires’ because they will suck out your time as well as your energy 🙂 )

So what is an archetype?

Archetypes are well-established character types that exist in each one of us and have long permeated the essence of who we are.

Archetypes define our personality and our values and when you reflect your own archetype in your personal branding, your ideal clients are drawn to you.

Your audience can connect with who you are rather than just what you do (which may be the same as thousands of other business owners).

There are dozens of different archetypes and they’re often used in therapy and healing. I focus on just 12 in branding a business like yours.

What’s important to know is that each archetype: Alchemist, Maverick, Humanitarian, Artist, Nurturer, Jester, Romantic, Innocent, Hero, Ruler, Explorer and Teacher has it’s own meaning, personality, values, strengths, likes and dislikes and sense of mission.

What this means for you is that when you brand your business with the stunningly accurate power of archetypes, you immediately make your marketing easier and incredibly exciting because you’ll (finally!) clearly communicate who you are and what you’re all about to your audience.

Branding With Archetypes dives deep into the heart and soul of who you are. We see this shining through in highly successful people who’ve turned who they are into a brand they love.

Here are 3 examples to show you exactly what I mean:

Example: Angelina Jolie, Actress

Can you guess which archetype Angelina is? Well, in her early twenties Angelina was known for being a Rebel and she is still a voice for challenging authority (through the Jolie-Pitt Foundation she fights against global issues of injustice such as immigration, sexual violence and rape).

However, she channels most of her energy now through her true archetype of Humanitarian and is passionate about helping those less fortunate than herself. She is a special envoy for the United Nations and is noted for her extensive work in poorer countries of the world.

Example: Oprah Winfrey

What is Oprah’s speciality? Transformation! Oprah takes the raw material of life and turns it into something amazing through her charitable work and makeovers.

Her archetype is the Alchemist – the archetype of change and transformation.

Her message is clear and consistent: with enough determination ANYONE can live their best life.

Example: Me! Emma Hague

As a Ruler archetype (with some influence of the Hero) I’m passionate about taking control of my own future and creating a prosperous and successful family and community.

I’m a northern girl and tend to say it like it is!

I strongly believe that we are in control of (and responsible for) how our lives turn out and I’m passionate about helping others achieve the results they desire.

It’s important that I don’t attract clients looking for too much of a softly, softly, touchy, feely approach becasue that’s just not ‘me’ – I’m interested in helping people get the results they want quickly, not letting them off every week because their hamster’s died or the kids were off school or they’ve had a cold.

So it’s important I try to get that across in the words I use and the content I put out.

And I have the same wish for you and your business.

Which is why in my trainings we focus on how your brand is your personal archetype expressed through your business.

It’s personality that separates the ordinary from the extraordinary. Archetypes give you a highly creative yet easily structured way to create a brand rich with emotion and personality – one that’s authentic and unique to YOU.

To find out how to learn use your Signature and Influencing Archetypes to build your own authentic brand AND get your hands on my gorgeous Branding With Archetypes® Cards, check out my Ignite Mastermind & Coaching Programme at https://emmahague.leadpages.co/mastermind

How Do I Find Clients Who Will Pay For My Services?

One of the biggest mistakes I find small business owners making is fishing for clients in a pool of people who will just never pay for the services they’re offering.

We all want to help people, and it’s an unfortunate fact of life that many (MANY) of the people you could really help – you WANT to really help – will just never pay for that help.

And, actually, many of the people who need you MOST may fall into that group.

Sometimes they just don’t have any money and they have absolutely no means of accessing any money.

Sometimes they DO have money, they just don’t want to pay you.

It’s important that, as someone looking to build a successful business, you get to grips with this fact and face it head on.

Because there will always be more than enough people who DO have the money and DO want to pay you for your help.

The trick is focusing on getting in front of them.

Now, that’s not to say you shouldn’t help people who have no money, and we’ll come back to that later on.

But for now, let’s talk about finding those clients who can, and will, pay you handsomely for what you do. Enabling you to go ahead and create amazing packages that will bring them amazing results, and that will empower to charge what you’re really worth.

What we’re talking about here is finding your niche. Finding the people who love you, love what you do and how you do it and will happily pay you handsomely to help solve their problem.

In my Ignite Mastermind & Coaching Programme, we use a 6-Step formula called ‘Niche Breakthrough Secrets’ for this, and in this article I’m going to walk you through Step 4 in that process – working out whether your current niche is ‘Hot Or Not’.

In other words, are you going to have the success you really want fishing in the pool you’re currently fishing in or do you need to make some tweaks?

Let’s take a look:

  • Is your niche big enough to be viable?

Now let’s just take a step back for a minute and look at this realistically. Think about how many clients you actually NEED. (I would recommend you do that calculation if you haven’t already). If you’re offering packages that range in investment from, say, £99 to £ 5,000, I’d recommend you need to be looking at a pool of at least 10,000 people.

So do some basic research – are there likely to be 10,000 or more of your ideal client in the area you’re looking to serve?

Remember, we’re not saying you need to convert 10,000 into clients – just that there needs to be at least that many people out there for you to pull from.

If there are less than 10,000 you need to look at either broadening the scope of your main package, or widening the geographical area you’re going to cover.A

  • Are your ideas/services flowing upstream or downstream within your niche?

Flowing upstream within the culture that is already present within your niche means you are attempting to get them to change their mindset and beliefs about your topic.

Flowing downstream means your ideas are ones your niche is likely to accept. Any time you are flowing upstream within your niche’s culture you’ll find marketing and making sales difficult, time consuming and costly.

There are plenty of people who will already be ‘sold’ on the methods/approach you use. Focus on showing these people how you specifically can solve their problems and help them achieve the results they want, rather than trying to convince non-believers that your way is best.

  • Out of 10, how important will the people within your niche rank solving the problem you’re offering to solve?

Let’s be honest, there are a myriad of problems that we all live with on a day-to-day basis that we could just carry on living with forever, without ever getting to a point where we believe we need to fix it NOW.

So, out of 10, how important is it that your ideal clients get a solution to the problem they’re facing?

A 10 is a “must solve now” and 1 is “I can live with it for a long time, as is.” This ranking must be a EIGHT or higher to make your niche viable for you.

If it’s lower than 8 you need to either change your niche or change what you’re offering.

I’ve made the mistake numerous times over the years of nurturing (essentially giving free advice to) potential clients – sometimes over many weeks – who are ‘interested’ in what I’ve had to offer, but not at all ‘committed’ to taking action to solving their problem.

This can lead to a tremendous amount of wasted time and effort and huge disappointment when they eventually decide they’ve got better things to spend their money on.

Addressing this at the outset by purposely hunting out those people you know need to solve their problem urgently can eradicate this altogether.

  • Do the people within your niche have a history of investing in things of a similar nature to what you offer?

Remember that people will put up with a lot before they decide to invest in solving a problem – in fact, in these days of YouTube, Google and social media, they’ll likely try every avenue they can to solve the problem by themselves first.

So it’s best to focus your business on solving a problem your clients already prioritise as important.

The best measure for this is finding people who’ve already paid for something similar in the past.

Luckily, using those same online tools as well as other methods, it’s easy to do that nowadays.

  • Do you love them?

You will be spending a lot of time with the people in your niche – working out different ways to help them, designing amazing packages for them that create great results…

This means you need to love these people and what you are doing with them.

If you don’t, the motivation to do everything in your power to help them just will not be there and that leads to a poor attitude, poor client results, payment problems and complaints further down the line.

So let’s go back briefly to helping those people you really want to help who have no money.

The best advice I can give is to separate your business from your charity.

Yes, if you want to give your time and energy away for free, that’s your decision. But that’s not running a business.

If you want to have a separate charitable project, of course that’s fine.

Personally, I would suggest that you wait a few months until you actually have some cash in the bank, are able to pay your bills and have your cash warrior lines and savings well and truly under way, if you haven’t already (see my Money Breakthrough Method® training!).

Because if you haven’t got that sussed, giving away your time for free will just be counter-productive – you need to spend all the time you can finding paying clients while you’re getting your own money sorted, THEN you’ll have the luxury of being able to help others.

If you’re looking for a proven method to turn your business results around, offering step-by-step guidance and support, so you can finally Charge What You’re Worth And Get It and build a life you are 100% in love with, check out my Ignite Mastermind & Coaching Programme at https://emmahague.leadpages.co/mastermind

The 4 Best Ways To Get What You Really Want In Life (And The 3 Worst)

In the past 12 months I can honestly say I’ve achieved more than I did in the previous 12 years put together.

After the birth of my first daughter, Mollie, in 2006 I started my own business. I was going to rule the world.

Working when and where I wanted, around my family, I envisioned making amazing money and lunching with other, successful Supermums. I would build an empire that ran itself while I visited playbarns and Wacky Warehouses (OK, in hindsight, not exactly idyllic).

Except that’s not how it happens at all, is it?

10 years on I was frustrated as hell. I’d left a successful career to embark on that exciting adventure, only to find that this self-employment lark was actually really hard work.

At least, it was if we were actually going to be able to pay the bills.

I had zero time to myself, was stretching myself thinly around those that matter most to me, struggling to get clients (and taking anyone who’d have me, frankly), being paid a pittance and still fielding sly remarks about my fees.

I felt resentful when I had to take time off to look after my girls (the very reason I was doing this) then guilty when I was working and not spending time with them and my husband, Karl.

I was constantly stressed, in huge amounts of debt, never had enough savings to pay my own tax bill at the end of the year, no matter how much I earned (where the hell does it all go?)…and I’m an accountant!

I genuinely BELIEVED something was going to happen to make things work out for us…eventually.

But Karl had even given me the nickname ‘Del Boy’, after a character from an old UK TV programme whose catchphrase was “This time next year Rodney, we’ll be millionaires…”

Because every year I’d say ” This is it, this is going to be my year. I can feel it in my bones.” But it never was.

But because I’d had so much experience in my own business – and helping others build theirs from scratch – I was being asked by my clients to help them grow their businesses.

And you know what? It turned out I was pretty good at helping them.

I’d done so much marketing training, been on so many business-building courses, read so many books over the years that I had far more knowledge on the subject than any of them ever would.

They listened intently to me, totally respected my advice (for a reason I never understood) – and they were really taking off!

I could help THEM – I just couldn’t get a grip on my own life or business!But in the past 12 months everything has changed.

I have already doubled my income on the previous year, I have multiple streams of income (I sometimes forget where they’re coming from)…

Using the programme I now deliver I have trained myself to eliminate stress and worry at the flick of a mind-switch and to build a winning self-image that means I live with faith and self-confidence (instead of doubt and fear).

I’m not telling you this to impress you – I just want to impress on you that if I can do it anyone can. Frankly, I’m amazed that I’m still working for myself and have finally – FINALLY – sussed out how to make it really work.

And I don’t think it had one jot to do with the tens of thousands of pounds I had spent on marketing training…

How To Create Facebook Ads, Google Ads, How To Speak From The Stage, Direct Marketing, Online Product Launches, Offline Product Launches, How To Create And Fill Online Courses…the list goes on.

What I actually needed to change was deep inside me – not the things I knew or didn’t know. The skills I had or didn’t have.

I only found this out when I found Bob Proctor – he’s one of the world’s leading experts on human potential and growth, and he’s now my own business mentor.

I joined his Thinking Into Results programme and then decided I wanted to work with him to mentor others to achieve the results they want in life. So that’s what I do.

I am a consultant with the Proctor Gallagher Institute and it has changed my life.

Don’t make the same mistakes I did for over 10 years. Here are the 4 best ways to actually get what you really want in life (and the 3 worst!):

Know What You Want

You’ll only ever achieve what you really want in life if you know what that is. And most people really don’t.

I don’t mean what you ‘think you can probably do, be or have’, I mean what you actually want. What do you really wish your life could look like?

Allow yourself to dream a little and write down how you’d be living, in detail, if there were no limits and no restrictions.

You’ve got to be serious about this – you need a goal that really stirs you deep down. A goal that, when you imagine having achieved it, gives you butterflies.

As Napoleon Hill says, you must have “a definite purpose backed by burning desire for its fulfilment”

A Plan That You Put Into Action

It doesn’t have to be perfect and you don’t need to know that it will work.

This is important.

You will waste so much time, energy and money on trying to determine whether something is worthwhile or not before you even start.

Don’t get bogged down in endless spreadsheets and ‘what if’ scenarios – if you have an idea, a basic plan, go for it.

Just start with something. You can tweak it as you go and when you see what works and what doesn’t work.

Maxwell Maltz said “A step in the wrong direction is better than staying on the spot all our life.

Once you’re moving forward you can correct your course as you go. Your automatic guidance system cannot guide you when you’re standing still.”

Selective Hearing

You MUST become immune to outside forces of negativity.

Well-meaning friends and family WILL kill your dream with negative thoughts, feelings and suggestions if you let them.

You must develop the faith in your own ability and the self-confidence to completely ignore what they say.

Of course, this is far, far easier if you have a step-by-step system to follow and a community of like-minded, uplifting, encouraging individuals who are all working towards their own big goals – which is what Thinking Into Results provides.

Other people have absolutely no idea what you’re capable of (and neither do you, incidentally) so smile politely and make the decision to ‘file’ what the ‘nay-sayers’ (or Muggles as I like to call them!) are saying.

You don’t need their opinions or suggestions so don’t ask for them. this is about your life, what you want and your potential.

Don’t even tell them what your plans are – there’s absolutely no need unless they have to be involved, logistically. Show them through your results instead.

Mix With like-Minded People

Ask any successful person what helped them succeed, and they’ll impress on you the importance of having a person, or persons, who believed in them.

It could be a friend, family member, neighbour, employer…nowadays it’s more likely to be a coach, mentor or mastermind group.

Having someone who is positive, encouraging and who is working towards their own big goal

Being able to talk to them, discuss ideas and let off steam with them, without fear of judgement or being told to “just go get a job” when things get tough, is huge.

If you don’t have friends or family who fall into this category, it is imperitive that you either form your own supportive network or join one.

And I don’t mean a networking group where everyone just wants to sell to you. I mean a group that will teach, nurture and support you through thick and thin.

For years to come.

The 3 Worst Ways To (Try To) Get What You Want In Life

Trying To Change Other People

Not gonna happen.

If you believe that your life would be better if you could just change ‘this’ about someone else, there’s a good chance the problem actually lies within you.

This is usually a serious case of negative self-image cropping up.

Think about what it is you want to change about the other person and then take a really good look at yourself.

Is it something about them that needs to change or is it something about you?

Our outside world is a reflection of what’s going on inside us – are you taking actions or saying things that cause others to react towards you in a negative way?

Is it a lack of your own self-confidence and faith that is keeping you in a situation you shouldn’t be in?

Is it something inside you that needs to change? Probably.

Carry out a detailed self-inventory of all the things you really like about yourself, and the things you’d change if you could.

Start to really take notice of when these things crop up and take action towards changing them.

Self-image (and improving it) plays a huge part in how you become the person you really want to become and how you change your results for the better – permanently.

Banking On Winning the Lottery


What are the odds of winning the lottery? Well, it depends which lottery but in the UK you’re talking roughly 1 in 8 million.

1 in 8 million.

And what are the odds of being able to earn the money you really want with other sources of income?

A hell of a lot better, I can tell you.

Especially as most people tell me they ‘don’t want millions – just a few hundred thousand would do me’.

And if they genuinely focused instead (I mean gave it everything they’ve got) , just for maybe 12 to 36 months on that goal themselves, you know there aren’t many peple in this world who really wouldn’t be able to achieve that.

But instead so many people spend money on a game of chance, wishing they could win instead of using the faculties we’ve ALL been given to actually make it happen for themselves.

Because a) they want a quick fix or b) they just don’t see how it would be possible to achive any other way.

That doesn’t mean it’s NOT possible – just that they’re not consciously aware of how to do it.

It’s a crying shame and it’s one that we’ve been conditioned towards.

Decide how much money you’d really, genuinely, need to live the lifestyle you really want to live.

You’ll be surprised how much less you need than you think.

Why not start to think of different ways you could make the money to achieve that goal in the next 3 years.

Multiple Sources of Income (what we call you MSIs) are crucial if you want to earn a serious amount of money in a relatively short period of time.

You’re no different to the people on this planet who have already done this – I don’t care who you are or where you’ve come from.

Create your own purpose and see what happens.

Hoping ‘Something’ Good Will Just Happen

Everything changes all the time. We live in an ocean of motion of energy and, according to the Law of Creation, if you’re not creating you must be disintegrating.

If you’re not growing you’re dying. So which are you doing? And are you happy about that?

“Most people tiptoe through life hoping to make it safely to death.” – Bob’s own mentor, Earl Nightingale said that and it is so true.

So many people live day-to-day hoping to get safely through till night time with nothing too stressful happening…then wake the next day to so the same again.

What exactly do you think is going to change?

The Law of Cause and Effect means you need to DO something to cause a change in your own life. Nothing ‘just happens’.

So what are you going to do?

The world is full of people who ‘let’ things happen to them and then complain about it.

They blame their parents, the government, their employer, their children…

This is your life. Yours. No-one is going to make it better for you, you have to do it yourself.

So start today. Commit to taking control of your future and making it the best it can be.

Our physical time on this planet is short. Make sure you’ve given everything when you leave.

To receive the ‘8 Questions That Warrant Your Attention’ if you’re ever to achieve the things you really want in life, enter your email address now at http://www.emmahague.com/tir-its-time

What is a worthy goal?

“Change is inevitable, but personal growth is a choice.”

You have a tremendous amount of creative potential – and the truth is, there is no-one alive who can even guess at what you, as an individual, are capable of achieving.

So, if this is the case, why do so few people actually achieve anything of any significance in life?

Why is it that only 2-4% of all the people who go through our educational system become successful in their chosen field?

Well, there are many reasons, but one of the most significant reasons is that the vast majority of people never even aim for success, because we have become so conditioned, by our upbringing and our surroundings, into believing we have to know HOW to achieve something before we even seriously consider it.

So most people never even get as far as making it their goal to be successful.

The Wright brothers didn’t know how they were going to make a plane fly when they first made it their goal in life. Edison tried over 10,000 times to invent a working lightbulb – he had no idea how he was going to do it until he made it his goal and started working towards it.

And yet, for most people, their dreams never even become a serious consideration because they don’t know how they’d do it.

Instead, they settle for mediocre goals – goals they think they can probably achieve rather than the things they really, desperately want to be, do or have in life, often because of fear of disappointment.

A true goal – a WORTHY goal must come from within. A true goal’s purpose is to cause you to grow – it causes you to draw from a part of you you didn’t even know existed.


Do you have a C-Type Goal?


In Thinking Into Results, we focus on 3 types of goal: A-, B- and C-Type goals.

An A-Type goal is something you already know how to achieve.

Maybe you ran the London Marathon last year and you’ve decided to make it your goal again for this year.

That’s not a worthy goal because it’s something you’ve already done once – you know you can do it and you know how. There is no personal growth needed to achieve an A-Type goal.

A B-Type goal is what most people progress to after an A-Type goal.

A B-Type goal is something you think you can probably achieve if a number of factors you’re expecting fall into place. Businesses set these kinds of goals all the time – a 10% increase in sales, a 5% increase in net profits…

They create a detailed, meticulous plan for how it will happen and call this their goal.

But the truth is there is no motivation – no inspiration – in A or B-Type goals. There’s no skin in the game. It’s a safe bet.

What’s the worst that will happen if these goals aren’t achieved? Usually nothing – ‘we’ll just try again next year’.

What do you really, really want?


But a C-Type goal is your ‘wants’. This is the thing or things you really, really want in life. If you could be, do or have absolutely anything, without restriction, what would that be?

And yes, it starts of as a fantasy. Every achievement of any note has started life as a fantasy and you won’t know how you’re going to do it when you first start out – that’s the point.

Because it’s the personal growth that takes place within you while you’re finding out how to achieve it that makes this a true goal.

It’s what makes this a goal worthy of you trading your time, energy and money for – trading your life for.

If you’re going to spend your days working towards something, make that ‘thing’ worthy of you.

Imagine what your life would look like, what each day would look like, in a life you’d designed. Visualise yourself living it. Imagine how you’ll feel once you’ve achieved it.

This is the first step to setting and achieving your own Worthy Goal.

Why not book an honest, exciting, no-obligation chat with me about YOUR goals – YOUR dreams?

You can choose a time to suit you in my personal diary at https://my.timetrade.com/book/XRJC2